Wednesday, 19 October 2011

Obnoxious Ads - You Can Bank On It

Just in case people aren't pissed off enough at banks at the moment, the Commonwealth Bank in Australia has just realised their 'Celebrating 100 years in Australia' commercial that is nothing more than vomit inducing.

For those unaware, the Commonwealth Bank in Australia is one of the 'big four' banks in Australia and is the second largest Australian-listed company on the Australian Securities Exchange. It's not surprising then, that they are trying to market themselves to us as 'one of the people'. Unfortunately, their new ad seems to claim a role in, or at least compare themselves to, many historic Australian events including major sporting achievements. However the worst offence of all is their mention of Australia's role in the first world war, in particular our presence at Gallipoli. Claiming to be pillars of strength, like our soldiers and victims of bush fires. Too bad they couldn't justify themselves further by claiming that high bank fees are integral to Australian history as well.

Anyone have a warm and fuzzy feeling about Australian society's partnership with the Commonwealth Bank after watching this? Didn't think so.

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